starwood

The Strategy


Starpur has decided to introduce itself onto the market by concentrating its activities on window fitters and retailers.

The quality of the product, corporate organisation and focused commercial strategies have allowed the company to broaden the geographical market of reference initially starting from the Campanian region to the other regions of Italy and subsequently abroad where it is present in the United Arab Emirates with its production plant.

The Starwood, Skywood and Oltreluce brands, amongst the most famous in the building enclosure field, within the aluminium-wood sector, answering to demands in terms of quality, design and safety.

Innovation is the key point in the corporate strategy. The continuous Research & Development activity set by the company aims at rendering its own clients competitive by means of the improvement of the systems included in the catalogue and by the insertion of new excellently-performing products.

 


The development of products and company processes constitute the key points of the strategy and in order to obtain them, Starpur makes continuous investments; such a commitment carries on with respects to the strategy adopted.

In parallel to the activity mentioned, the company significantly invests in advertising: articles are put in specialised magazines and it takes part in the sector’s main trade shows.

The company’s commitment continues also in this direction, in marketing and co-marketing activities together with its own suppliers and clients; actions aimed at increasing the notoriety of the brand and which are characterised by innovative vision of the company.




Oltreluce